Where
Lucid Dreams
Become
Global Brands.
PORTFOLIO
OXLADE FROM AFRICA
We designed Oxlade’s visual brand assets. We wrote the story, directed and built the Universe for his debut album.
The results? Certified Gold by the RIAA, GLF, and BPI, 2× Platinum by MC, Platinum by TCS, and a successful world tour with 40+ stops.
AELLA APP
We crafted their brand message, a go-to-market campaign and produced all media assets for the campaign.
We raised their market share value by 30% and their social media numbers by 150%, solidifying their position in the African fintech landscape.
GRÜNT MEDIA (PARIS)
We co-produced a 4 part Afrobeats documentary for French Media company Grünt.
Our contributions of story writing, and production management resulted in a docu-series which sits at 55,000 views on YouTube. Raising brand TOMA by 35%.
JOHNNIE WALKER
We produced a social media campaign for Johnnie Walker’s 200 year anniversary which included product and lifestyle photography, event curation, and video content.
It delivered a 15% jump in digital engagement, elevating Johnnie Walker’s digital presence.
BIG BANJU – JOFUNMI
We worked on the music video for the Afropop artist, developing the story, script and visual treatment which made up its creative direction.
The video gained 1 million views within a week of its release and is gaining traction within the music scene.
AQT
The Nigerian American star is one of our Lucid grown brands. We have led his creative and video direction since his debut single “Journey”.
His debut album “OLANREWAJU” was creatively directed by us and currently sits at 3 million streams + on all DSP’s.
ADIO
The ‘Adio’ brand is a fashion house based in Lagos Nigeria.
We were commissioned by the brand to handle the story, treatment and co-production for their digital campaign. The campaign led to a rise in their purchases by 15%.
DUSTEN TRUCE
Dusten Truce is an artist with an impressive track record.
He is one of our Lucid Grown brands and has impressively put out quality music and content that has set him apart from the crowd over the years. hhh
CANDY BLEAKZ
Candy Bleakz is an artist with an impressive cult following.
For her debut album: Better Days, we led her creative direction developing the look, feel, and visual universe. From fonts and colours, all the way down to her wardrobe. We also co-produced the Trailer Video.
RESPITE TEA
We produced a TV commercial series for wellness brand, Respite Tea.
The visual style of this series was inspired by classic Nollywood soap operas from the mid 2000’s.hhhhhhhhhhhhhhhhhhhhhhhhhhhhbhhhhhhhh
HOW WE WORK
STAGE ONE:
DISCOVERY CALL
A short call to understand your business, your ambitions,
and the challenges standing in the way of your growth.
STAGE TWO:
STRATEGIC RECOMMENDATION
Given your stage of growth and your business needs,
we’ll recommend to you either one of the following:
- One of our Product Packages
- Our Enterprise Brand Package system available exclusively to high-level enterprise clients
Usage rights:
- All engagements come with specific limited commercial usage rights. More information will be shared with clients upon engagement.
PRODUCTION TERMS & CONDITIONS
All production work that we do fall under the following categories and are governed by the following terms and conditions.
- Design & Writing (graphic design, illustrations, scripts, treatments, vision boards, copywriting)
- Video production (music videos, documentaries, advert commercials)
- Photography (Product, lifestyle, documentary)
All production costs are quoted and billed based on product package requirements or specifically according to the client’s project needs.
Cost of production and cost of usage license are billed separately within every package to protect the quality of production, your peace of mind, and our profit margin.
Payment structure:
- 70% before production begins
- 30% after delivery
Cancellation & reshoots:
Reshoots are billed as a new shoot day at full rates
48-hour cancellation window
Refunds apply only to 50% of uncommitted funds after fixed costs are deducted
ABOUT
We are Africa’s #1 Brand and Narrative Architecture Company on a mission to help ambitious companies build enterprise and commercial value through strategic brand positioning, executive advisory, and world class creative execution.
We turn our clients’ ideas into tangible products, brands, and stories that inspire and impact the world.
From our inception, we have always been dedicated to continuous learning, using the expertise we’ve cultivated over the years to deliver exceptional results for our clients.
Our skills and services have built brands and products across MUSIC, FINTECH, LIFESTYLE, FMCG, SPORTS & CULTURE.
CONTACT
WE HELP BRANDS
SPEAK BOLDY
MOVE CULTURALLY
AND
CONNECT DEEPLY.
Let’s do the same for you.
© The Lucid Company
The Lucid Company 